Nick Loss-Eaton has been a freelance music publicist since April, 2011 and previously, at Shore Fire Media since 2005.
Running publicity campaigns for numerous albums and tours, most recently as head of Nick Loss-Eaton Media for five years and prior to that as Director of Publicity at Shore Fire Media, working there from 2004 to 2011, Nick Loss-Eaton has overseen publicity campaigns for Green River Fest, Brooklyn Folk Festival, Camper Van Beethoven, Patty Griffin (tour press), Mavis Staples (tour press), Joan Osborne (tour press), Sarah Watkins (tour press), The Stone Foxes, The Music Maker Relief Foundation, Spirit Family Reunion, The Gloaming, Signature Sounds’ 20th anniversary, Lead Belly Fest, Kingsley Flood, Dom Flemons, Corb Lund, Caithlin de Marrais, The Bo-Keys, Antibalas (tour press), Zap Mama (tour press), and Taj Mahal (limited campaign).
With Shore Fire, Nick Loss-Eaton has also overseen efforts for artists such as Alejandro Escovedo, Warren Haynes, Angelique Kidjo, David Wax Museum, Ron Sexsmith, Josh Rouse, Nick Lowe, and Ry Cooder; archival and field recording labels such as Zappa Records and Smithsonian Folkways Recordings. Category specific artists have included indie rock bands The Rural Alberta Advantage and Patrick Watson; corporate client TuneCore.com; and blues, gospel, and jazz artists The Blind Boys of Alabama, Elvin Bishop, Fred Hersh, and Geoff Muldaur. With Shore Fire, he has also worked with Son Volt, Ani DiFranco, Tom Jones, and Bruce Springsteen. Loudon Wainwright III and Levon Helm won GRAMMY Awards for albums on which Loss-Eaton served as publicist (in Loudon’s case, the first of his 40 year career) with Shore Fire.
The A-list media hits Loss-Eaton Media has secured run the gamut. He has booked clients on NPR Fresh Air, NPR Morning Edition, NPR Weekend Edition, NPR World Café, NPR Mountain Stage, Soundcheck, WNYC Leonard Lopate, WFUV, SIRIUS XM, and other broadcast outlets. He has placed tour press features in newspapers ranging from Anchorage Daily News to the Tampa Tribune. In addition, he has secured features and album reviews in leading newspapers such as The New York Times, USA Today, The Washington Post, Wall Street Journal, Associated Press and Village Voice. Loss-Eaton has placed items, taped performances, or MP3s and items on key influential online outlets including Brooklyn Vegan, Rolling Stone Online, Billboard.com, Stereogum, NPR.org, SPIN.com, Pitchfork Media, Relix, and Paste.
The Nashville Scene has said, “There’s no overestimating how attractive a juicy back-story is to a journalist, as context for an album or grist for the interview mill.” That dovetails with my philosophy as a publicist, about finding and framing the backstories that will interest journalists, bloggers, and producers.
Loss-Eaton joined the board of directors of the non-profit Music Maker Relief Foundation in 2015. His band Leland Sundries’ released its debut album in 2016.